Document Overview

IDC MarketScape: Worldwide Life Science Sales and Marketing IT Outsourcing 2011 Vendor Assessment

Author:	Eric Newmark
Document #	HI231228
Published	November, 2011
Document Type	Vendor Assessment
Number of Pages	20
Number of Figures	1

Overview

This IDC Health Insights report provides an assessment of where the life science sales and marketing IT outsourcing market is going, how the major vendors compare with each other, and what criteria are most important for life science companies to consider when selecting an IT outsourcing vendor.

Forty-eight percent of life science companies are expected to increase overall sales and marketing IT spending this year, with just 13% expected to experience a decrease. IT services in particular are expected to increase most significantly (relative to software and hardware), with roughly 7% growth. As such, there is strong demand for skilled IT outsourcing partners that can reduce costs while simultaneously adding additional IT-centric value and strong life science industry expertise. Eric Newmark, program director, Life Science Business Systems, noted "Companies are being driven toward sales and marketing IT outsourcing by several business needs, including the need to automate and optimize reoccurring sales activities, consolidate disparate information sources to better comply with aggregate spend regulations, and improve sales force effectiveness and efficiency via next-generation SFA applications, mobile platforms, and streamlined functionality/usability. Whether you are seeking tactical or strategic assistance, this MarketScape provides valuable guidance."

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