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Document Overview
Perspective: Pharmas Looking to Socialytics for Improved Market Intelligence
| Author: | Eric Newmark |
| Document # | HI234338 |
| Published | April, 2012 |
| Document Type | Perspective |
| Number of Pages | 3 |
Overview
This IDC Health Insights Perspective discusses growing interest in and the relevance of social media analytics, or "socialytics" as coined by IDC, within the pharmaceutical industry.
Subscriptions Covered:
IDC Health Insights: Life Science Business Systems Strategy
Regions Covered:
Topics Covered:
Applications, Sales operations, Software
Vertical Markets:
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