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Perspective: The Changing Face of Pharma CRM
| Author: | Eric Newmark |
| Document # | HI235504 |
| Published | June, 2012 |
| Document Type | Perspective |
| Number of Pages | 5 |
Overview
This IDC Health Insights Perspective evaluates the changing landscape of CRM and SFA in the pharmaceutical industry and discusses manufacturers' needs and challenges and the software applications most broadly utilized.
Subscriptions Covered:
IDC Health Insights: Life Science Business Systems Strategy
Companies Covered:
Regions Covered:
Topics Covered:
Applications, Customer relationship management applications, Market intelligence, Sales enablement, Software, iPad
Vertical Markets:
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