Perspective: Investment Trends — How Social Will Payers and Providers Be?
|Author:||Lynne A. Dunbrack|
|Number of Pages||9|
|Number of Figures||5|
This IDC Health Insights Perspective examines the investment in social media by healthcare organizations to enhance their marketing and consumer engagement strategies. Social media, a relatively new channel for providers and payers, is surrounded by much hype. This Perspective enables provider and payer executives to benchmark their investment in social media against other healthcare organizations.
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