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Document Overview
Perspective: Investment Trends — How Social Will Payers and Providers Be?
| Author: | Lynne A. Dunbrack |
| Document # | HI237061 |
| Published | September, 2012 |
| Document Type | Perspective |
| Number of Pages | 9 |
| Number of Figures | 5 |
Overview
This IDC Health Insights Perspective examines the investment in social media by healthcare organizations to enhance their marketing and consumer engagement strategies. Social media, a relatively new channel for providers and payers, is surrounded by much hype. This Perspective enables provider and payer executives to benchmark their investment in social media against other healthcare organizations.
Subscriptions Covered:
IDC Health Insights: Connected Health IT Strategies
Companies Covered:
YouTube Inc, Twitter, Inc., Facebook, Inc.
Regions Covered:
Topics Covered:
Networks, Procurement, Sales operations, Social networking
Vertical Markets:
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