Document Overview

Business Strategy: Investing in Connected Health Technologies to Improve Consumer Engagement

Author:	Lynne A. Dunbrack
Document #	HI237177
Published	October, 2012
Document Type	Business Strategy
Number of Pages	17
Number of Figures	4

Overview

This IDC Health Insights report examines investment plans by health plans and providers to deploy foundational and connected health technologies to improve consumer engagement. Historically, consumer engagement mostly involved access to static content and one-way communication that was not very targeted. Consequently, early attempts at consumer engagement were not very successful in either changing consumer behavior or having a positive return on investment (ROI). This report will enable healthcare executives to benchmark their investment plans against other healthcare organizations.

"Ongoing consumer engagement that results in lasting behavioral changes is crucial if the U.S. healthcare system is to bend the cost curve," states Lynne A. Dunbrack, program director, IDC Health Insights. "A well-executed, consumer-centric engagement strategy using a combination of analytics and connected health technologies, including mHealth solutions and end-to-end remote patient monitoring, can result in a positive outcome for consumers and a potentially positive ROI for healthcare organizations."

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