Document Overview

Perspective: Leveraging Oracle CRM for Consumer Engagement


Author: Lynne A. Dunbrack
Document # HI237910
Published November, 2012
Document Type Perspective
Number of Pages      6
Number of Figures      1

Overview

This IDC Health Insights Perspective illustrates how healthcare organizations (HCOs) can leverage closed-loop marketing strategies and Oracle's Siebel Customer Relationship Management (CRM) to effectively engage consumers and encourage them to change their behavior.

In This Perspective | Learn More

Subscriptions Covered:

IDC Health Insights: Connected Health IT Strategies

Companies Covered:

Oracle Corporation

Regions Covered:

United States

Topics Covered:

Applications, Broadband, Customer relationship management applications, Networked consumer devices, Networking and connectivity devices, Networks, Printers

Vertical Markets:

Health, Payer, Provider

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