Perspective: Leveraging Oracle CRM for Consumer Engagement
|Author:||Lynne A. Dunbrack|
|Number of Pages||6|
|Number of Figures||1|
This IDC Health Insights Perspective illustrates how healthcare organizations (HCOs) can leverage closed-loop marketing strategies and Oracle's Siebel Customer Relationship Management (CRM) to effectively engage consumers and encourage them to change their behavior.
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