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Document Overview
Perspective: Health Plan CRM — Driving Consumer Value into the Customer Relationship
| Author: | Eric Newmark |
| Document # | HI238924 |
| Published | January, 2013 |
| Document Type | Perspective |
| Number of Pages | 11 |
Overview
This IDC Health Insights Perspective discusses the growing importance of CRM for healthcare payers, its expected benefits and potential challenges, and suggested best practices for harnessing CRM capabilities to drive enhanced value for both payers and end consumers.
Subscriptions Covered:
IDC Health Insights: Healthcare Payer IT Strategies
Regions Covered:
Topics Covered:
Applications, Customer relationship management applications, IT Operations and Implementation, Integration and process automation middleware, Networked consumer devices
Vertical Markets:
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