Consulting Engagements

Strategy and Operations Engagements

Our consultants can help you realize your competitive differentiation by understanding and maximizing your strategic opportunities. Our detailed market knowledge, combined with our hands-on experience, can help you capitalize on your strengths and position yourself for success.

Business model and operations

Translating strategy into action, we assess competitive forces, determine product requirements, and design marketing plans to help healthcare and life science vendors execute effectively. Similarly, we use our knowledge of how a specific technology can create value to help you look at new ways of operating and competing more efficiently.

Investment strategies

Our experts can help you evaluate the market landscape to determine growth opportunities, where you should invest or not, and who might be suitable partner or acquisition candidates to accelerate your investment plans.

Market Assessment Engagements

Opportunity analysis

We have the knowledge and experience to identify and objectively evaluate opportunities at all stages of the healthcare and life science value chain. By knowing the market landscape, understanding the relevant technologies, competitor activities, and having a close grasp of customer needs, we can help you assess which opportunities are optimal for your company.

Trends and dynamics analysis

All companies need to know what is going both in their markets and their customers' markets. Our consultants leverage our ongoing research that keeps a finger on the pulse of the market to help you assess which direction a particular market segment is heading, why, and what you can do to capitalize on that.

Sizing and segmentation

Through ongoing primary and secondary research, IDC Health Insights continually sizes and assesses market opportunities. Our clients use this information to make strategic marketing and resource decisions.

Entry and channel strategies

The next challenge after determining your target markets is determining how to to reach them. Our strategy consultants work with you to define a marketing plan and identify channel entry strategies, including potential partners. Our Go-To-Market Services offerings give you a broad range of tactical capabilities that are designed to help you implement your plan, from market education and awareness to sales force training.

Technology and Tools Engagements

Trends and drivers

By knowing what a given technology can do and its likely path of development, combined with understanding market and user needs, we help vendors select and manage their strategic direction and help users understand where to invest. We also build on the expertise and perspective of our IDC colleagues as we assess technologies and solutions that cross industries and geographies.

Return on investment and total cost of ownership

Healthcare and life science organizations require an economic-based analysis of the benefits a new technology investment can deliver to their business. Using our proprietary methodology for assessing the business value of a technology, coupled with custom, field-based research, we assist our clients in determining the return on investment (ROI) and total cost of ownership (TCO) their solutions provide.

Cost/benefit analysis

Using tried and tested methods for gathering input and building ROI and TCO models, IDC Health Insights data and analysis take the guesswork out of technology investments for both users and suppliers.

Business and product capabilities

Technical solutions have little value in themselves without accompanying changes in business processes and operations. Knowing product capabilities and limitations, we work closely with our clients to help them understand how technology can enable new business processes and models so that they can create new value in their operations.